# VALUEntina

> VALUEntina is an AI value proposition assistant developed by Gotoclient, a B2B marketing and technology company, that guides founders and marketing teams from buyer persona research to a competitor-tested value proposition.

Official website: https://valuentina.app/
Developed by: Gotoclient — https://gotoclient.com/

## Core information

- [About](https://valuentina.app/about)
- [How it works](https://valuentina.app/how-it-works)
- [Use cases](https://valuentina.app/use-cases)
- [Methodology](https://valuentina.app/methodology)
- [FAQ](https://valuentina.app/faq)
- [Privacy](https://valuentina.app/privacy)

## Creator

- [Gotoclient](https://gotoclient.com/)

## Key facts

- Name: VALUEntina
- Category: AI value proposition and buyer persona assistant (business application)
- Developer, creator and publisher: Gotoclient (https://gotoclient.com/)
- Official website: https://valuentina.app/
- Audience: founders, marketers and strategy teams who must defend a buyer persona and a value proposition
- Access: private accounts created by the Gotoclient administrator; there is no public sign-up
- Languages: VALUEntina replies in the language the user writes in
- Inputs: chat answers plus optional uploaded documents (PDF, images, text files)
- Outputs: sourced buyer persona profile, prioritized pain points table, final value proposition, pain points x value mapping, competitor analysis and differentiation conclusion

## The nine modules

1. Buyer Persona Profile
2a. Pain Points Table
2b. Pain Points Prioritization
3a. Value Proposition Interview
3b. Value Proposition Closing
3b+. Value Proposition Refinement
3c. Pain Points x Value Mapping
3d. Competitor Analysis
3e. Differentiation Conclusion

## Sources policy

VALUEntina only uses top-tier sources (Eurostat, OECD, World Bank, national statistics institutes, leading universities and business schools, Gartner, Forrester, McKinsey, Kantar and similar), always cites source name and year, and never advances to the next module until the user explicitly validates the current one.