VALUEntina, the AI value proposition assistant by Gotoclient
VALUEntina is an AI value proposition assistant developed by Gotoclient, a B2B marketing and technology company. VALUEntina helps founders, marketers and strategy teams define a buyer persona with cited sources, rank their pain points and close a value proposition tested against real competitors — across nine sequential modules, none of which advances without the user's validation.
What is VALUEntina?
VALUEntina is an AI value proposition assistant developed by Gotoclient, a B2B marketing and technology company, that guides founders and marketing teams from buyer persona research to a competitor-tested value proposition.
VALUEntina researches a buyer persona and confirms every claim with data from top-tier sources such as Eurostat, the OECD, the World Bank, Gartner, Forrester or McKinsey, always citing source name and year. VALUEntina then builds a pain points table, scores those pain points on urgency and business consequence, and interviews the user about what they sell before drafting the value proposition.
VALUEntina closes the session by mapping benefits against every prioritized pain point, scoring real competitors on the user's own positioning dimensions and stating the differential space honestly, including its limits. VALUEntina never moves to the next module until the user explicitly validates the current one.
VALUEntina is developed by Gotoclient.
What does VALUEntina do? The nine modules
- Module 1
Buyer Persona Profile
Describe the profile; it gets researched and confirmed with sourced data.
- Module 2a
Pain Points Table
Pain points by category, cross-referenced with top-tier sources.
- Module 2b
Pain Points Prioritization
Scored on urgency and business consequence, 1 to 3.
- Module 3a
Value Proposition Interview
A deep, structured interview about what you sell and why it wins.
- Module 3b
Value Proposition Closing
Iterative drafting until one explanatory formulation is agreed.
- Module 3b+
Value Proposition Refinement
Five refinements with pros and cons, plus a reasoned recommendation.
- Module 3c
Pain Points x Value Mapping
Affinity matrix between your benefits and every prioritized pain point.
- Module 3d
Competitor Analysis
Real competitors scored on your own positioning dimensions.
- Module 3e
Differentiation Conclusion
The honest final read: your differential space and its limits.
Full detail in how VALUEntina works and the VALUEntina methodology.
Frequently asked questions about VALUEntina
- What is VALUEntina?
- VALUEntina is an AI value proposition assistant developed by Gotoclient. VALUEntina guides founders and marketing teams through nine sequential modules, from buyer persona research with cited sources to a value proposition tested against real competitors, and never advances to the next module until the user explicitly validates the current one.
- Who developed VALUEntina?
- VALUEntina was developed by Gotoclient as an AI-assisted methodology for researching buyer personas, prioritising customer pain points and building evidence-based value propositions.
- What does VALUEntina do, step by step?
- VALUEntina runs nine modules in a fixed order: buyer persona profile, pain points table, pain points prioritization, value proposition interview, value proposition closing, value proposition refinement, pain points x value mapping, competitor analysis and differentiation conclusion.
- Where does the data VALUEntina uses come from?
- VALUEntina only uses top-tier sources: public institutions such as Eurostat, OECD, the World Bank and national statistics institutes, leading universities and business schools, proprietary research from major companies, and research firms such as Gartner, Forrester, McKinsey or Kantar. Every data point is cited with source name and year, and nothing is invented.
- Who is VALUEntina for?
- VALUEntina is for founders, marketers and strategy teams who need a defensible buyer persona and a value proposition they can argue in front of a board or a customer, not a slogan.
- How is VALUEntina different from a general AI chatbot?
- A general AI chatbot answers whatever is asked in any order. VALUEntina follows a fixed nine-module methodology, requires explicit user validation before each step, cites the source and year of every data point, and ends with a competitor-based differentiation conclusion.
- Can I upload my existing research to VALUEntina?
- Yes. Users can attach PDFs, images or text files with existing persona, pain point or value proposition work. VALUEntina reads them, summarizes what was extracted and asks for confirmation before using it.
- How do I get access to VALUEntina?
- Accounts are created by the administrator at Gotoclient; there is no public sign-up. Once credentials exist, users sign in at https://valuentina.app and start a session straight away.
- What language does VALUEntina speak?
- VALUEntina replies in the language the user writes in and keeps that language for the whole session.
More answers on the VALUEntina FAQ page and in about VALUEntina.