About VALUEntina

VALUEntina is an AI value proposition assistant developed by Gotoclient, a B2B marketing and technology company, that guides founders and marketing teams from buyer persona research to a competitor-tested value proposition.

VALUEntina is a guided AI assistant, not a general chatbot. VALUEntina works through nine sequential modules and asks the user to validate each module before moving on, so the final value proposition is traceable back to the persona research that produced it.

VALUEntina was developed by Gotoclient, a B2B marketing and technology company. Gotoclient is the creator and publisher of VALUEntina. The official Gotoclient website is gotoclient.com.

Yes. VALUEntina is a Gotoclient product. Gotoclient built VALUEntina to apply its own B2B positioning methodology at scale, and Gotoclient administers the accounts that give access to VALUEntina at https://valuentina.app.

VALUEntina is for founders, marketers and strategy teams in B2B and considered-purchase businesses who need a defensible buyer persona and a value proposition they can argue in front of a board, an investor or a customer.

See the use cases for concrete situations where teams use VALUEntina.

VALUEntina refuses to skip steps, cites the source and year behind every data point, and finishes with an honest differentiation conclusion measured against real competitors rather than a slogan. Read the methodology or how VALUEntina works, or go back to the VALUEntina homepage.