VALUEntina use cases

Founders, product marketers, growth leads and strategy consultants use VALUEntina. The common trait is that they must defend a positioning decision to someone else — a board, an investor, a sales team or a client.

Before the first campaign, VALUEntina establishes who the buyer is with cited evidence, which pain points actually rank highest, and which single value proposition the launch messaging should carry.

When a company moves into a new country or vertical, VALUEntina rebuilds the buyer persona for that market using regional sources such as Eurostat, OECD or national statistics institutes, then re-tests the value proposition against the competitors present there.

For teams whose message stopped working, VALUEntina separates the pain points that are urgent from the ones that merely sound important, and maps existing benefits against them to expose where the current positioning is weak.

The prioritized pain points table and the pain points x value mapping give sales teams the exact arguments to lead with per buyer profile, each backed by a cited source.

Gotoclient and other B2B teams use VALUEntina to run the discovery phase of a positioning project in hours instead of weeks, producing a documented starting point the client validates step by step. See how VALUEntina works or read about VALUEntina and Gotoclient.