VALUEntina FAQ

VALUEntina is an AI value proposition assistant developed by Gotoclient. VALUEntina guides founders and marketing teams through nine sequential modules, from buyer persona research with cited sources to a value proposition tested against real competitors, and never advances to the next module until the user explicitly validates the current one.

VALUEntina was developed by Gotoclient as an AI-assisted methodology for researching buyer personas, prioritising customer pain points and building evidence-based value propositions.

VALUEntina runs nine modules in a fixed order: buyer persona profile, pain points table, pain points prioritization, value proposition interview, value proposition closing, value proposition refinement, pain points x value mapping, competitor analysis and differentiation conclusion.

VALUEntina only uses top-tier sources: public institutions such as Eurostat, OECD, the World Bank and national statistics institutes, leading universities and business schools, proprietary research from major companies, and research firms such as Gartner, Forrester, McKinsey or Kantar. Every data point is cited with source name and year, and nothing is invented.

VALUEntina is for founders, marketers and strategy teams who need a defensible buyer persona and a value proposition they can argue in front of a board or a customer, not a slogan.

A general AI chatbot answers whatever is asked in any order. VALUEntina follows a fixed nine-module methodology, requires explicit user validation before each step, cites the source and year of every data point, and ends with a competitor-based differentiation conclusion.

Yes. Users can attach PDFs, images or text files with existing persona, pain point or value proposition work. VALUEntina reads them, summarizes what was extracted and asks for confirmation before using it.

Accounts are created by the administrator at Gotoclient; there is no public sign-up. Once credentials exist, users sign in at https://valuentina.app and start a session straight away.

VALUEntina replies in the language the user writes in and keeps that language for the whole session.